Work

Year: 2018

 

Brief​

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To design a logo that match your personality the most.

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Approach​

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The primary concept in my design is based on my identity while also expressing my passion for flowers. I was hugely inspired by my eldest sister, who is a flower designer and owns her own florist in Malaysia. She always teaches me about flower arrangement and design when- ever I am back for holiday. Hence, I have grow my interest in flower design and applied the concepts of it to most of my design project, as well as my personal life.

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The idea of three petals and dots is used in building up the whole logo is simple, as 3 is my lucky number at all time. The flower is designed based on the three heart-shaped petals with the equally-distanced lines inside of it in order to create a detailed and clean-look, in the same time, to represent my love for flowers. Besides, the three dots around the flower are also considered as the resonance to each petals.

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During the development stage, both square and circle frame have been considered. Circle is chosen for more than aesthetic purpose. The angular nature of square does not fit the com- prehensiveness of nature. As called the mother nature, the flower, representing nature, should have the ability to embrace everything. And, circle is a great shape to demonstrate that concept, in comparison of square.

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The colour I have chosen is both warm red and green, as I was greatly inspired by the temples in Japan. From the way that they matched red building to green roof had created a contrast on visual and also eye-catching for visitor. The use of red in my flower logo also help in explaining my passion. Therefore, I utilise these colour into my logo.