Work

Year: 2020

 

Behind the concept ​

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TOMS Shoes has been promoting the “one for one” concept that the brand will give away a pair of shoes for every pair of shoes they sell. From TOMS Shoes, the same concept is developed into TOMS Eyewear, TOMS Bag Collection, and TOMS Roasting Co.

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The campaign developed builds on creating a contrast in the advertisements to encourage purchases that will lead to a good cause. Building on the “one for one” concept, customers are getting quality and sustainable products when purchasing TOMS products for a good cause. Their purchase is not only supporting a socially responsible company but also helping someone in need.

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Covering shoe boxes, magazines, billboards and lift, the campaign offers contrasting images between the difference that their purchase can make to someone in need. Complemented with a tagline that demonstrates the viewers are making an impact, the advertisement looks to induce empathy with the striking images and encourage a purchase decision.

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